The Voice of the People
... or at least my own
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... or at least my own | | ||||
September 3, 2002
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It is hard to believe the audacity of our fellow citizens. Can you imagine a whole milieu of the social fabric actual spends time and earns good money devising unique and monstrous methods of getting our attention, per chance to stuff some brand name in our minds next to our wallet, or at least next to some emotion that will trigger a response to the hand to "go get" that wallet. Sometimes I am downright offended. I don't care about Guys night out. Personally, a bunch of guys sitting around beating their little egos and talking stupid shit is not something that should be followed by the likes of the piss water called "Miller." I don't care whether it's Pure or genuine draft or whatever crafty noun-adjective combo those ex-English-majors-gone-advertising-writers can conceive. Why should we expect that beer should be "impure" or not "genuine" anyway? We're not stupid. We don't need to be reminded anyway. And even if Anheiser-Busch the 18th talked to a camera, no amount of cheeky commercials about "freshness" will make your beer taste beer. Sorry, the beer sucks. Come one fellahs, we know what your workers really do to make that beer. You can stop with the high-tech spots of technicians in lab coats reading meters off of sophisticated shiny metal containers. Unless the point is to let us know that your beer is scientifically designed to taste bad. Yep, if that revenue has been hurting because of the rise of local brews that (oh my god) taste much better, you are wasting your ad dollars. But you can ignore me. I am not cool, and I don't get to meet any of those gorgeous, giddy young women that it seems only "bud" men can meet. After all, Budweiser is the next best thing to the American Flag. Or, as goes a European joke : What do Budweiser and a Love Canal have in common? They are both f----ng close to water? My conscience hurts me. I've watched to much TV. Or what about that one with the two dolts who can't figure out how to lift the hood. A well- dressed business looking women, and a goofy sounding guy bent underneath the dashboard. Oh but she does look peculiar when the gas tank opens instead. I wonder how they ever learned to put gas in the car if they didn't know that. But don't worry, they will charge you three times the cost of changing your oil, and give you "signature service." Whoa, really. You mean you'll sign your name on the sheet of paper before I pay the bill. These places are notorious for telling people they have to have repairs they don't need. A friend of mine who worked for one was expected to "find repairs," in order to qualify for bonus pay. If you bring your car in, they might say you need more oil when you don't which will actually hurt your car (you have to let the car sit for about 10 minutes to let the oil drain; you cannot read the oil meter when the car is running.) So what does this say about a company that portrays its clients as complete idiots who can't open the hood. If they are that ignorant, one wonders what they would do once the hood was open. If you ask me, all commercials should cease. We don't need to celebrate this decadence of our culture. We already got newspapers, junk mail, and billboards. There are plenty of ways to get the word out without having to construct an unreal reality. To me that is too close to propaganda Gino Napoli 490 31st Avenue # 204 San Francisco, California 94121 High School Math Teacher Terra Nova High School Pacifica, California jonsdarc@mindspring.com home: (415) 751 - 1499 |